Review your marketing spend!!
In this current economic climate it makes complete sense to revisit where your advertising dollars are being spent. Traditional forms of media i.e TV, radio, print are all expensive and immeasurable. The internet on the other hand is 100% measurable, if something doesn’t work then stop doing it.
86% of New Zealanders currently have access to the internet (ref: Nielson September 2008) and 80% of all purchases over $40 begin with an online search (source unknown). If you do not have an effective online solution that ranks well with search engines then your products will not be considered. Period.