The internet and the recession
2009 should be the year where you take stock of your marketing spend and consider ways to invest it more wisely. How effective have your mail drops, TV adverts and radio campaigns been over the last few years? What is the ROI associated with each campaign? Struggling to answer these basic questions?
An effective web or eCommerce solution enables you to market your products 24 hours a day, 7 days a week. No bricks and mortar shop allows this. Our web solutions require no staff, no insurance, no electricity and we have never experienced any shoplifting. An eCommerce solution should be your most profitable and least stressful store front. And for only a few thousand dollars its considerably cheaper then renting or buying a physical building not considering all the other things I mentioned above.
How do consumers find your online store? This is not complicated and is only very competitive (and expensive) in certain industries e.g rental cars, if the site architecture is completed properly from the outset (i.e correct URL structure, tags etc), content has been carefully written and is subject specific, images are named and you implement a basic linking strategy you are going to be found.
Best of all the internet is measurable. Every click and deserted cart we can share with you enabling you to improve your digital initiatives
So make 09 the year of the internet and eCommerce, and help keep your business visible and profitable.