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	<title>Netfinity Blog</title>
	<link>http://blog.netfinity.co.nz</link>
	<description>Thoughts from the crew at Netfinity</description>
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		<title>The power of Google Adwords</title>
		<description><![CDATA[I was speaking to an acquaintance the other day who had spent $10k on a recipe/cooking website, the purpose being to assist average chefs like myself on how to construct delicious and mouth watering meals. Now this is a large NZ company so I would have expected to see someone with a digital background involved [...]]]></description>
		<link>http://blog.netfinity.co.nz/2010/06/the-power-of-google-adwords/</link>
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		<title>Website usability and information architecture</title>
		<description><![CDATA[Usability and information architecture are oft overlooked with dire consequences. Ask yourself some basic questions that will go along way to giving your developer and yourself some clarification on exactly what you are trying to achieve: who is my target audience? what do you want them to do? what are the companies goals? If in [...]]]></description>
		<link>http://blog.netfinity.co.nz/2010/05/website-usability-and-information-architecture/</link>
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		<title>Online business directories &#8211; why spend the money?</title>
		<description><![CDATA[We have all had phone calls from irritating telemarketers promoting the benefits of an online business directory, they promise the earth and I think, deliver very little. So do they really work? I personally don&#8217;t think they do and here is the reason why. Customers do not find your company through a business directory, they [...]]]></description>
		<link>http://blog.netfinity.co.nz/2010/03/online-business-directories-why-spend-the-money/</link>
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		<title>Free website with free content management</title>
		<description><![CDATA[Happy new year to everyone and all the best for 2010 from the team at Netfinity. I have been doing some homework on entry level web solutions that are currently available in the NZ market, to be honest I didn&#8217;t find much. There was however one solution that appeared superior in its offering, that was [...]]]></description>
		<link>http://blog.netfinity.co.nz/2010/01/free-website-with-free-content-management/</link>
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		<title>Getting started with social media&#8230;.</title>
		<description><![CDATA[There is a noticeable stampede to have the most fans on Facebook and followers on Twitter. Its the &#8220;mine is bigger than yours&#8221; mentality. In most cases all this does is dilute the effectiveness of your social activity. I read somewhere recently that you should build a community not a theater, and I couldn&#8217;t agree [...]]]></description>
		<link>http://blog.netfinity.co.nz/2009/10/getting-started-with-social-media/</link>
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		<title>Telerik launches marketplace for Sitefinity CMS add-ons</title>
		<description><![CDATA[Telerik has launched a place for Sitefinity uses to exchange modules, controls, themes and templates. This is a fantastic idea and already has several great controls for developers to choose from including Tab links, Whats New and Site Map modules. Sitefinity is a certified partner so please feel free to submit any questions you may [...]]]></description>
		<link>http://blog.netfinity.co.nz/2009/10/telerik-launches-marketplace-for-sitefinity-cms-add-ons/</link>
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		<title>Lumley Insurance, Rugby Foundation</title>
		<description><![CDATA[Has both gone live, for Lumley Insurance we used Sitefinity CMS, this is a fantastic product and a fantastic website www.lumley.co.nz]]></description>
		<link>http://blog.netfinity.co.nz/2009/08/lumley-insurance-rugby-foundation/</link>
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		<title>Partial eCommerce &#8211; WTF?</title>
		<description><![CDATA[I met with a friend yesterday and he asked me what &#8220;partial eCommerce&#8221; was? I knew straight away where this was going. He had a proposal from another eCommerce supplier, if they went with &#8220;partial eCommerce&#8221; it was going to cost x thousand $$, if they went with &#8220;full eCommerce&#8221; it was going to cost an [...]]]></description>
		<link>http://blog.netfinity.co.nz/2009/08/partial-ecommerce-wtf/</link>
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		<title>eCommerce checklist</title>
		<description><![CDATA[So you have decided you want to sell your products online. Here is a checklist of things to consider before you pick up the phone to speak to potential suppliers: Will you go with a PHP or .Net solution? Both have their pro&#8217;s and con&#8217;s Once you have a preferred language you now need to [...]]]></description>
		<link>http://blog.netfinity.co.nz/2009/06/ecommerce-checklist/</link>
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		<title>Spreadit &#8211; social network marketing</title>
		<description><![CDATA[A new and exciting way to promote your product, services or brand. Spreadit is a tool for creating and managing competitions and promoting it virally using social media networks and email. The competition is designed to give away free products over a short time e.g. &#8220;1 free iPhone every hour for 24 hours&#8221;. The entrants [...]]]></description>
		<link>http://blog.netfinity.co.nz/2009/05/spreadit-social-network-marketing/</link>
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